Subaru of America Ranked #1 in Customer Satisfaction by J.D. Power

Subaru of America finished in first place for "customer satisfaction with dealership service" in the J.D. Power 2023 U.S. Customer Service Index (CSI) Study.


Automaker Recognized for Customer Satisfaction with Dealership Service among Mass Market Car Owners in 2023 U.S. Customer Service Index (CSI) Study

Subaru of America, Inc. today announced it has earned the #1 ranking for customer satisfaction with dealership service among Mass Market Car Owners in the J.D. Power 2023 U.S. Customer Service Index (CSI) Study.

“Subaru retailers build lifelong relationships with their customers, and from purchase throughout their ownership, strive to give exceptional support that exceeds expectations. It’s part of our mission to be More Than a Car Company and our retailers’ commitment to being More Than a Car Dealer for their communities,” said Thomas J. Doll, President and CEO, Subaru of America, Inc. “This recognition confirms our belief that providing customer service with integrity, compassion, and love is integral to today’s car ownership experience.”

In its 43rd year, the J.D. Power 2023 U.S.CSI Study examines customer satisfaction at franchised dealer or aftermarket service facilities for maintenance or repair work among owners and lessees of one- to three-year-old vehicles. This year’s study was based on responses from 64,248 verified registered owners and lessees of 2020 to 2022 model-year vehicles.

For more information about the J.D. Power CSI Study, please visit:
2023 U.S. Customer Service Index (CSI) Study.